Cloudmaven claims register — 60 rows

Every public-facing claim, one row each: exact wording, status, provenance tag, owner, and the one thing that unblocks it. State of 14 Aug 2026. Today this is a register rendered as a page; the CSV source of truth lives in ops/cloudmaven/strategy/claims/.

The rule this enforces: nothing publishes without a row, and only a named human moves a row to cleared. 🔒 = confidential — the row exists, the content never publishes.

ID	Claim	Status	Tag	Owner	What unblocks it
CL-001	350+ satisfied customers / 350+ Satisfied business customers / 350+ Zufriedene Geschäftskunden	cleared	[C]	Christoph	Not blocked. Still unreconciled: 9 measured versions exist. Ask is 'which definition is the house definition'.
CL-002	120+ ERP and EPM employees / 120+ ERP- und EPM-Mitarbeiter	cleared	[C]	Christoph	One sentence from Christoph: does 120+ cover the group, or does ~100 (his 22 Jul figure)? Both are live in Cloudmaven material.
CL-003	400+ successfully implemented projects	cleared	[C]	Eric	Definition of 'project'. Publishable now; not reconstructible from any system. If a customer asks for the register, there isn't one.
CL-004	16+ locations worldwide (Europe, EMEA, America, Asia) · 30+ countries in which we operate	cleared	[C]	Christoph	Which unit 30+ counts (people on the ground / entities / JVs / customers served).
CL-005	[row retired as imprecise] 'Two customer-outcome percentages'	retired	[G]	—	Nothing. Kept for the audit trail only.
CL-006	The aggregate 2024–2026 win rate	internal	[G]	Lars	The owner of those 147 batch deals saying what they were. Nothing publishes before that, in any wording.
CL-007	Finance-systems win rate of 43.8% on 2026 closes, 32 of 73	internal	[G]	Lars	Nothing — it is not meant to leave the building.
CL-008	One contracting party across ERP, EPM, CRM and HCM	cleared	[Chr]	Christoph	One delivered CRM or HCM project with a customer willing to be named.
CL-009	The six inspection mechanisms	blocked	[G]	Eric	Eric confirming the sixth exists, or the claim drops to five.
CL-010	Swiss localisation application — certified and listed on the vendor's own marketplace	cleared	[G]	Carsten	Nothing. It is cleared and unused — that is the finding.
CL-011	German localisation components — built, sold and productised	cleared	[G]	Carsten	Nothing.
CL-012	'Revenue recognition used to take an employee five working days. With NetSuite, it is now 100% automated.'	cleared	[G]	Carsten	Nothing. The strongest published proof asset the company has. Only published claim carrying a number.
CL-013	Five case studies (Amann, Hasenkamp, Nzym, Perk, Scenic)	cleared	[G]	Eric	A measured outcome from any one customer conversation moves that row to proof.
CL-014	A second customer quote (beyond what is published)	blocked	[C]	Lars	One email, ten minutes. Wording on delegation card 3, needs Carsten's voice pass.
CL-015	ERP · EPM · CRM · HCM as the four words	cleared	[Chr]	Christoph	Nothing. Closed. Per-country vendor list (CL-060) is the open piece.
CL-016	Seventy to eighty per cent of implementations are multi-entity or multi-country	blocked	[H]	Fares or Eric	Either the field gets filled, or someone counts by hand from the 7 project lists that exist.
CL-017	Why customers buy — trusted relationship and product fit	internal	[G]	Lars	Six customer conversations confirming or correcting it.
CL-018	85 or 100 go-lives	blocked	[G]	Eric	A project register existing, or Eric ruling which unit the number counts.
CL-019	The 2024 platform-vendor partner award	blocked	[G]	Christoph	One sentence from Christoph.
CL-020	Two retired internal comparisons (installed-base vs new-logo win rate; 'wins small, loses large')	retired	[G]	Lars	Nothing. Retired means it does not reappear.
CL-021	Every competitor claim in Section 6 of the strategy	internal	[G]	Carsten	Nothing.
CL-022	12/h Daily support	contested	[H]	Eric	Is 12 hours/day support a real, contracted commitment? If not it comes off — the only claim on the site a customer could invoke against a contract.
CL-023	10% Higher EBIT margin (homepage stat)	retired	[G]	Christoph	Carsten's word: freeze rule vs dated recorded retirement. Recommend it comes off.
CL-024	75% Less administration (homepage stat)	retired	[G]	Christoph	Same one-word decision as CL-023.
CL-025	'One of the leading CFO advisory firms in the EMEA region'	contested	[G]	Christoph	Keep / soften / drop, in one word. Recommend soften to a factual statement.
CL-026	Your CFO Advisor for Finance, ERP, EPM	cleared	[Chr]	Christoph	Cleared as a position. The umbrella line ('aus einer Hand') is unwritten and voice-gated.
CL-027	since 2006 / seit 2006	cleared	[C]	Christoph	Nothing blocking. Worth one line confirming which lineage the date belongs to.
CL-028	Homepage logo wall — Sherpany, Breitling, Stadler, AEG, and others	contested	[Chr]	Christoph	Ten yes/no ticks from Christoph. Until then the wall stays exactly as it is (freeze rule) — but nothing gets copied onto a new page.
CL-030	TEVEO growth quote (founders, 2019, growth figures)	cleared	[C]	Carsten	Confirm TEVEO is content with its own figures being carried.
CL-031	Martin Hoffmann quote ('benefits can hardly be expressed in figures')	cleared	[C]	Carsten	Resolve the ban-list/testimonial collision (see CL-028).
CL-032	ON quote ('reliable end-to-end solutions')	cleared	[C]	Carsten	Nothing.
CL-033	Our certified consultants and technical experts	cleared	[C]	Eric	A certification count would make it a proof asset instead of boilerplate.
CL-034	Vendor-attributed claims rendered on Cloudmaven pages (e.g. Perk '12000+ customers')	cleared	[C]	Carsten	Rule: a vendor claim renders only if the page makes clear it is the vendor's.
CL-035	Cloudmaven AG, Olten · CHE-260.996.977	cleared	[G]	Carsten	Nothing.
CL-036	Around 100 people across ERP and EPM, Europe and Middle East	cleared	[Chr]	Christoph	CONTRADICTS the live site's 120+ (CL-002) — one of the two is the house number.
CL-037	German e-invoicing: reception mandatory since 1 Jan 2025; issuance 1 Jan 2027 above €800k	cleared	[G]	Carsten	Re-verify before the Jan 2027 campaign.
CL-038	Swiss and German localization, plus Spanish SII and Saudi ZATCA	cleared	[G]	Carsten	Nothing.
CL-039	The only Oracle/NetSuite-certified Swiss localization SuiteApp	blocked	[H]	Carsten	A marketplace search that either finds a second Swiss localization SuiteApp or doesn't. 20 minutes.
CL-040	Health check delivered twice so far	cleared	[G]	Carsten	Expires the moment a third is delivered — most likely to go quietly stale.
CL-041	21 scoped hours (health check)	cleared	[G]	Carsten	Nothing.
CL-042	Proposal sets out options with reasoning; the ERP portfolio does not stop at one vendor	cleared	[G]	Carsten	Nothing.
CL-043	A first call, the process walked end to end, a proposal with a price and an argument, then the software	cleared	[G]	Carsten	Nothing.
CL-044	Everything worked out during the sales cycle is free service; the charts are yours to keep	blocked	[P]	Lars	Lars's explicit sign-off as a PUBLIC promise. On his 19 Aug agenda.
CL-045	'I always answer the phone. I stand behind what we sold.' — Lars Kirschstein	blocked	[P]	Lars	Lars clearing his own sentence. One line.
CL-046	'You get a partner who does not leave your side.' — Lars Kirschstein	blocked	[P]	Lars	Collides with the 13 Aug reframe: permanence-of-person is what the structure cannot promise.
CL-047	Any customer-satisfaction statistic	blocked	[Chr]	Christoph	Only Christoph can lift it. Note: '350+ satisfied customers' is a count, not a satisfaction stat.
CL-048	'They have not won a single deal against us'	blocked	[H]	Lars	Does not get unblocked — it gets retired.
CL-049	EBIT margin range as an achieved client result	blocked	[H]	Lars	Nothing.
CL-050	Runtime AI agents described as shipped capability	blocked	[H]	Lars	A shipped runtime agent with a customer using it.
CL-051	A €10–15M six-month Oracle reseller vacuum in DACH	internal	[P]	Lars	Lars confirming or withdrawing it.
CL-052	9–14 sales-qualified leads per week	contested	[Chr]	Christoph	One written definition of SQL, before November produces an argument about whose number was real.
CL-053	Sales org 80–90% margin on ARR; services 35% target; €4m EBIT(DA) ambition 🔒	internal	[Chr]	Christoph	EBIT or EBITDA, base year, scope. One sentence.
CL-054	The Middle East does more revenue than Europe 🔒	internal	[Chr]	Christoph	A revenue split from finance. Governs how much of the site is Germany-first.
CL-055	US EPM joint venture — existence, ownership, partner 🔒	blocked	[Chr]	Christoph	A written release from management. Stays blocked permanently otherwise — not a to-do.
CL-056	Partner-delivered implementation under the Cloudmaven brand 🔒	blocked	[Chr]	Christoph	A written release naming which partners may be named where.
CL-057	Group entity structure 🔒	blocked	[Chr]	Christoph	A written release. Until then client-facing material says 'one contracting party' only for ERP and EPM.
CL-058	Stock or AI-generated people and faces; the robot mascot	blocked	[C]	Carsten	Real photographs, or cleared usage rights for the mascot.
CL-059	'We guarantee fast, flexible and personal support' (homepage)	contested	[G]	Christoph	Whether the word 'guarantee' stays. Recommend replacing with what is actually true and checkable.
CL-060	Vendor and product list per country	blocked	[Chr]	Christoph	The list in writing before anything regional ships. Named as an operative order on the 13 Aug call.
CL-061	BRAIN §2 off-the-record passage — access control only 🔒	blocked	[C]	Carsten	Access check on the two transcript documents. The claim itself never unblocks.